PABLO is a documentary film that blends animation, motion graphics and film clips to tell the story of visual artist and designer, Pablo Ferro.

Narrated by Jeff Bridges, PABLO features interviews with Angelica Huston, Andy Garcia, Stan Lee, Jon Voight, Norman Jewison, Jonathan Demme, George Segal, Leonard Maltin and others who try pinning down Pablo's elusive and ever- changing chameleonic persona. In his own words, Pablo describes his “roller coaster life” -- from the fields of Cuba to New Yorkʼs Hells Kitchen, from young poor immigrant to hot Madison Avenue commercial director, and from one of the most innovative multi-media artists to the wrong end of a gun. Pablo is able to put his life back together to become one of the most recognized names in cinema title art and design.

The film centers around Pablo's influence as a counter cultural artist of the sixties and around the legacy this visual artist has created for contemporary audiences.